5 reasons for Digital Marketing
5 reasons to give your business the digital treatment today
In today’s cutthroat competition in almost all the business fields, marketing acts as a catalyst to build your brand and ultimately lead to increased business. With over 241 million Indians just on Facebook, it gives you an opportunity to reach a wider range of consumer by spending less, but digital media is a more complex form of marketing which includes SEO, , SMM, ORM PPC, Google Adverts etc that is where an agency comes into play as we all know time is money it is advisable to outsource your digital needs and climb up the ladder of success by upgrading your business with the ongoing market changes.
Below are the 5 reasons why your company needs a digital marketing agency
Cost effectiveness – One thing needs to be cleared here that digital is the future of marketing, In recent times a lot of big players have headed towards digital to fulfill their marketing needs, the reason being that digital is cost effective as well as it provides you with real time engagement, many small and medium business using digital marketing techniques have 3.3 times better chance of expanding both their workforce and their business.
Interaction and focusing at the right target audience – Customer experience is getting important day by day in today’s business scenario Digital marketing plays straight into it, You have the option of refining your target audience and market your product or service directly to them, also Digital marketing allows you to have real time interaction with your followers and potential clients, you will be able to have increased effectiveness with increased customer satisfaction, experience, customer retention and be able to offer a personalized service
Understanding Your Audience
Creating a marketing strategy based in the digital realm allows us to acquire important customer behavior and insights with over 500 million tweets, 4.5 billion likes on Facebook, and around 150 million photos and videos shared on Instagram, These figures are impressive, but what they represent is important as well. Every like, follow, upload and click represents information about the user behind the profile. Digital marketing allows you to build up the psychographics of your audience, which is becoming increasingly more important than demographics.
With the current trend if your business is not on social there is a huge flaw in your marketing strategy. Digital media is the cheapest way of building a brand if done right, especially social media which is valuable in brand building and thus making way of getting potential leads, about 90% of the consumers will trust a brand or product or services when referred by the closed ones, social media helps your customers to be the voice of your brand thus gaining acceleration through word of mouth marketing
Digital Marketing delivers conversion – This is by far the most important reason to adopt digital marketing as the success rate is based on conversion, SEO, SMM and Email marketing generate quick and effective interaction with the target audience and delivers better than average result when it comes to converting a potential lead into a conversion also cost per lead through digital is much cheaper than traditional marketing strategies