5 reasons for Digital Marketing


5 reasons for Digital Marketing

Today’s cutthroat competition in almost all the business, marketing acts as a catalyst to build your brand and ultimately lead to increased business. With over 241 million Indians just on Facebook, it gives you an opportunity to reach a wider range of consumer by spending less, but digital media is a more complex form of marketing. It includes SEO, SMM, ORM PPC, Google Adverts etc that is where an agency comes into play. And, as we all know time is money it is advisable to outsource your digital needs and climb up the ladder of success.

Below are the 5 reasons why your company needs a digital marketing agency

Cost effectiveness

One thing needs to be cleared here that digital is the future of marketing. Lot of big players use digital media for marketing, as it is cost effective and provide real time engagement. Business using digital marketing techniques have 3.3 times better chance of expanding both their workforce and their business.

Interaction and focusing at the right target audience

Customer experience is getting important day by day in today’s business scenario. You have the option of refining your target audience and market your product or service directly to them. Digital marketing allows you to have real time interaction with your followers and potential clients. You will be able to have increased effectiveness with increased customer satisfaction, experience, customer retention and be able to offer a personalized service.

Understanding Your Audience

Creating a marketing strategy based in the digital realm allows us to acquire important customer behavior and insights with over 500 million tweets, 4.5 billion likes on Facebook, and around 150 million photos and videos shared on Instagram. These figures are impressive, but what they represent is important as well. Every like, follow, upload and click represents information about the user behind the profile. Digital marketing allows you to build up the psychographics of your audience, which is becoming increasingly more important than demographics.

Brand building

Digital media is the cheapest way of brand building and getting potential leads, especially social media. About 90% of the consumers will trust a brand or product or services when referred by the closed ones. Social media helps your customers to be the voice of your brand thus gaining acceleration through word of mouth marketing.

Digital Marketing delivers conversion

This is by far the most important reason to adopt digital marketing as the success rate is based on conversion, SEO, SMM and Email marketing generate quick and effective interaction with the target audience and delivers better than average result when it comes to converting a potential lead into a conversion also cost per lead through digital is much cheaper than traditional marketing strategies


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