Today everything is tuning into digital – Real estate, health, entertainment, banking etc. It means organizations are also adapting digital ways to market themselves. And, to compete and remain ahead of your competitors you need to keep up with the latest trends of Digital Marketing. These days, social media is the new arena of digital marketers, as 3.3 billion people are using social media actively. So, putting TV and print ads successfully is not enough to reach out our targeted audience.
Digital platforms has become an important part for marketing, experts needs to stay updated with the latest trends in technology. Digital Marketing agencies like us work hard to research audience and what makes them engage with brands. Here are top 5 latest trends in digital marketing that you should watch by 2019.
More and more people are are using internet today and the use of voice search is increasing day by day. Voice search allows mobile user to access information available on web and do tasks like never before.
Growth of voice search is increasing day by day. Now it is a big challenge for your business as well. Unlike the online search with page on page, voice search gives only top relevant results to the search query.
So, for digital marketer it means to optimize the content for voice search. Use long tail keywords, have an FAQ page that solves the consumers query, do local seo, use conversational language. This not only help consumer but also make content voice-search-friendly.
Video marketing is one of the new addition to the marketing trends. Majority of consumer prefer video content to read and watch. As a digital marketer we should focus on video content, video content do wonders they engage more and more people and even lazy persons are involved in videos. By using video content to promote our business we built trust in our audience, which increase sales, conversion rate and ROI of the business.
After selecting your targeted audience create video contents like explaining your brand, video on events in your company, about your product or services. You can make video about customer testimonials and she it on social media platforms, this will build trust for your brand. So, why to wait start making video content and see the increase in ROI for your business.
In today’s world where use of Internet in increasing day by day, people tends to follow someone who has experiences that are authentic and real. Building the audience online and converting them into valuable customer is a very difficult task. This is where influencers play an important role, as they already have attention of audiences you want to target.
Choose your influencers wisely and target them accordingly. Influencer marketing is very effective strategy and introduces your brand to right audience. Using the trending hashtag which people can remind easily can held campaign.
People visiting your website for different reasons: some may want to make purchase, some may looking for tips, someone may want to see career option with you. So, you should know your audience before developing the content.
Chatbots are in spotlight these days as it response to customer need for answer quickly and accurately. This technology not only provides a most efficient way to interact with customer, it is also most cost effective.
This technology use voice, text and messaging to converse directly with customers, providing the potential user a personalized customer service experience.
Markets should consider where to use the chatbots, like they can be used on the Facebook pages that has high engagement or website that gets high traffic. Chatbots build a great customer service experience and help businesses.
If you take a look at the future of Digital Marketing more things will come. But, for now these trends will help you grow your business.
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