Voice search is a technology that recognizes speech. It allows users to search online by speaking the query out loud. An interactive process, voice search is considered to be a question-answering technology. Voice commands have been a concept since 19850s.
Voice search is a way to enhance the digital experience of users. Multiple software and smartphones are voice search enabled. Resulting in a big change in the way people search over the internet. Searching the internet has become an interaction, between people and the internet. It’s time digital marketing agencies start ensuring their SEO tactics are voice search friendly.
Voice searches are conversation based searches. They have digital marketers reworking the SEO strategies for their businesses. People are voicing out semantically correct questions to the world wide web. In the past year, the trend to use full sentences to search online has grown by 60%.
The fact is that most of the traffic over the internet comes from voice search enabled mobiles. Marketing strategist will have to ensure they use a mobile-friendly approach to digital marketing. Along with mobile friendly, a website needs to be voice search friendly too.
Voice-based search commands focus on the featured snippets of a website. The competition for a featured snippet has increased with the increase in voice search commands. The content on your website and your digital marketing strategy need to be in sync with the growing trend of voice searches.
The increase in voice searches means enough data for AI and machine learning. AI and machine learning, compile and analyze data to help you plan a better marketing strategy. To be able to use this data, it is time to work towards in-house AI software. Or look for an agency that has the required software to help you study the data.
With the increase in voice searches, local SEO should be an important part of your digital marketing strategy. Local searches are based on experiences the consumer can source locally.
Keeping in mind the rapid growth in voice search commands and the increase in voice-enabled gadgets, it is crucial for businesses to start incorporating a strategy to adapt to the changes that come with voice searches.